Today, let me offer you a chance to eavesdrop.
It isn’t exactly eavesdropping, I guess, when what I’m inviting you to listen to is a publicly available podcast. But the idea is the same: to listen in, like a fly on the wall, to a conversation happening between other people.
What’s cool is that the people involved in the conversation are just like you: a winemaker (in this case, Sam Coturri of Winery Sixteen 600) and an enthusiastic consumer and participant in the wine industry (in this case, John Myers, co-host of The Wine Makers podcast, based in Sonoma).
They’d invited me as a guest on their podcast a few weeks ago, and I’d like to share the link to it with you here.
Let me tell you, it was FUN and I sincerely hope you enjoy listening to it.
The most relevant reason that I’m sharing it with you here, though, is that the first 25 or 30 minutes of the podcast are devoted to John and Sam asking questions about Enolytics that, I would venture to guess, maybe you’ve also wondered but haven’t yet had a chance to ask directly. Things like…
The wine industry is so complicated. How can data help us untangle it?
How can we do a better job assessing the data we already have around wine?
How can data explain trends, like the popularity of Rhône varietals in Sonoma and packaging alternatives like canned wine? What are the drivers for those trends, and how can we see it in the data?
Where did the idea of Enolytics come from?
There’s less of an opportunity for data points to be generated when the production of a wine is limited, as ours is. What happens then?
Talking with people is one of the things I enjoy most about being the “public face” of Enolytics. I love when someone calls me up. I love when someone asks me to sit down. If there’s wine or food or both between us, all the better.
There was a fair amount of that during this podcast conversation too, because Sam is Sam and we happened to be recording the podcast on the day he was hosting a duck confit taco fest and opening library wines. Which means we laughed a lot and I heard myself asking for more of his wine at least twice, and the conversation expanded to other topics like the one-year anniversary of the wildfires, and wellness in the wine industry and A Balanced Glass and Phil Coturri doing yoga, and the Sonoma County Wine Auction lot to benefit affordable housing, and mutual friends like Nicole Rolet of the Fine Minds 4 Fine Wine project, and the Vinexpo Explorer program, and then my nephew Bavo from Belgium was there, and suddenly the taco truck arrived…
It was casual. It was fun. It was classic Sonoma. Most of all, it was a conversation over a few glasses of really good wine about things that matter to us in the industry.
Sam and John are in your shoes, and asking the questions you may be wondering. I hope you’ll “eavesdrop” to catch the back-and-forth, and be in touch if something sparks your interest and you’d like to know more.
Call me up. Ask me to sit down. Let’s keep sharing some wine and some ideas.
I look forward to it.
And thank you, as always, for reading.