The most exciting thing so far about launching Enolytics has been watching people take the idea of “data + wine” and run with it, in a way that makes sense to them.
So far, when I’ve spoken about “the people” taking the idea and running with it, I've been referring to other wine people. Winery owners and CEOs, for example, and brand managers and marketing professionals.
This week, however, I’d like to share another perspective of “the people” who have interpreted “data + wine” for Enolytics, and that’s been members of the press.
Just as the concept of Enolytics means different things to different wine people around the world (as I wrote in Enolytics 101 last time), it also means different things to different journalists around the world.
What do they all have in common?
The interpretations are varied and dynamic and inventive, and they’re driving an incredibly exciting wave of momentum. The “hooks” that the different writers have found meaningful point directly to possibilities on the horizon.
Here are three different examples of that from the past month. One of the examples is based in Germany, and takes a global perspective. One is based in Cape Town, and is focused on South Africa. Add one is local to Enolytics’ home base in Atlanta, by a platform that covers startups and the VC community in the southeastern US.
Outlet: Meininger’s Wine Business International
Hook: Big Data on the Rise, and for Enolytics specifically:
Growth and evolution of the business idea
Ecosystem of data partners, combined with a wine business’ own data
Application by client: Competitive edge of knowing consumer behavior and sentiment, beyond trade information
Application by client: Data insights pressures global partners to be more on top of the client’s own business
Outlet: Global Africa Network
Location: Cape Town, South Africa
Hook: Consumer data analysis to grow wine and food tourism, especially:
Meeting consumers where they are
Qualitative and quantitative data analyses are complementary to each other
Benefits of aggregating multiple sources
Consumer experience is about emotion, not function
Hook: Wine + tech in the startup scene, namely:
Identifying the market opportunity for Enolytics
Expansion of the concept to Enolytics Spain
Steady growth of a scalable product that the industry will bear
The rationale for turning down offers of investment
This quote from the last example captures it, I think:
“We’re just so excited about how once we put it out there, people all around the world — from South Africa to Chile to Asia to New Zealand to Italy and France — have taken the idea and said, this is how it would be useful to us.”
We are grateful for this media attention, naturally, and we are grateful that there are so many aspects of the business that are of interest. We look forward to more conversations, and more developments, in the nearest future.
Thank you, as always, for reading.