Today I’d like to put Quini on your wine data radar.
It may not be on your radar yet, mainly because it’s based in British Columbia.
But here’s what’s important for the audience of this Enolytics 101 series to know about Quini: they use real-time data, in the form of wine consumer sensory and attitudinal feedback, to deliver personalized and actionable insights that a retailer, wine producer or large restaurant company can use immediately.
Here’s how it works. I’ll use the retail sales environment as an example.
- Introduction: A store offers their customers a smart, fast way to search for wine they will likely enjoy, on their website or in store on the customer’s smartphone, powered by Quini.
- Execution: Customers provide feedback on the Quini app about the wines they taste, whether at in-person tastings, at home, virtual wine club events or any other opportunity.
- Backend: The app records between 30 and 40 data points about any given wine, about descriptors like aromas and tannins but also about variables such as expectations and likeability.
- Bonus: Staff can also input their own feedback about the wine, as well as food pairings and other notes that are unique to the store.
The retailer is able to see that feedback in real time. Which means that the retailer can pull up the customer’s profile – while they’re standing in the store or when the retailer is putting together their next wine club shipment – and see that, for example, the customer has tried a few chardonnays that don’t seem to be jiving with their palate.
The retailer can then recommend different wines that steer away from what the customer didn’t like about the chardonnays, and focus more on specific wine, categories and types they did enjoy.
On their dashboard, the retailer can also spot wines the customer may have tried somewhere else and take action to be first in the area to bring it in – or offer to the customer a similar wine.
In a nutshell, retailers can automate their ability to service their customers like never before, using data.
“This helps to go from being a traditional retailer to a more intelligence-based organization,” said Roger Noujeim, CEO of Quini.
That’s why Quini is now on your radar.
Note: They’re based in British Columbia but the platform is usable in the US and worldwide, in winery, retail and restaurant environments.
Why am I telling you about this?
- Because it's way cool for anyone interested in wine and data.
- Because we respect its technology and execution.
- Because it's powerful enough on its own, which also makes it exceptionally helpful as a data partner in our ecosystem, particularly when aggregated with complementary sources.
Please be in touch with any comments or ideas, and thank you, as always, for reading.