They're some of the most important "assets" that a new venture can have.
They're the people who *get* what you're trying to do before anyone else does.
They're the ones who are willing to say, We don't exactly know how this is going to help, but we want to figure it out.
They're also the ones who are willing to speak up, who have the temerity to raise their hand first and say that there's value in the new idea.
Dry Creek Vineyard, and especially Michael Longerbeam, their DTC Manager, have been all of those things for us, almost from the very beginning of Enolytics two years ago.
Michael and his work at Dry Creek are featured this month in Wines & Vines magazine, in an article by Andy Starr called "How Wineries Take Advantage of Big Data," and we couldn't be happier to see him getting the recognition he deserves. (Screenshot from the online version is above.)
Enolytics is in the article too, in the context of providing something that every winery should have: a breakout of their wine portfolio by margin and volume, displayed in an easy-to-understand graphic.
It's what Michael first asked us to do with Dry Creek's data, and it's been a cornerstone of our work ever since. Please let us know if we can do the same for you.
Thank you, Michael. Thank you, Dry Creek Vineyard. Thank you, Andy Starr and Wines & Vines.
We're psyched to keep the momentum flowing.