If We Didn't Collaborate, We Wouldn't Have a Reason to Exist

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Let me start with Thanks.

Last week I asked for your feedback and input on data sources in the areas of wine and food tourism, in advance of the keynote I’m giving in a few weeks in Cape Town. And boy, did you deliver! It’s incredibly exciting to flesh out the presentation with hands-on learnings from fresh sources and efforts in parts of the world that, frankly, were brand new to me.

So thank you, sincerely.

That example sets the stage perfectly for what I’d like to focus on this week, and it has to do with collaboration.

If we didn’t collaborate, we wouldn’t have a reason to exist.

That’s because the true definition of a big data company is to aggregate multiple sources of data across multiple platforms. For us that means building out an ecosystem of data partners who each deliver raw data that’s useful for our clients. In some cases it’s a winery’s own data that’s one of the sources.

As I said, it’s about collaboration.

In practice, and in a very simplified sense, this is how it works.

  1. Listen to the client. Understand intimately the area of research.

  2. Draft a scope of work.

  3. Iterate the scope, from both sides, in order to extract maximum value and to clarify expectations.

  4. Execute the scope of work.

  5. Enolytics delivers the results, via Webinar or in person

  6. Give the client time to process the results, within their own framework for business and at their own pace.

  7. Client asks follow up questions.

  8. Enolytics responds.

  9. Repeat steps 7 and 8 till the area of scoped research is well understood.

Want to see how this looks, from the perspective of our clients? Please have a look at our revised Press page for their opinions in their own words.

Here’s what’s important to understand: Collaboration isn’t a one-time interaction. It’s a partnership, back and forth, over a fairly long period of time with a lot of touchpoints.

Yes, we’ll get to know each other personally. Yes, we’ll explore ideas that will be new on all sides. And yes, both of our businesses will grow in the process.

How can we help you grow? What ideas have been percolating, that you’re ready to move on?

We’re here and ready to respond, collaboratively.

Thank you, again, for your help and thank you, as always, for reading.