Madeline Puckette

This Week’s Very Big News About Wine + Data, and Why You Should Care

Left to right: Matthew Protti (CEO – BlackSquare), Madeline Puckette (Co-Founder – Folly Enterprises), Ben Andrews (Co-Founder – Folly Enterprises), David Gluzman (CEO – Folly Enterprises)

Left to right: Matthew Protti (CEO – BlackSquare), Madeline Puckette (Co-Founder – Folly Enterprises), Ben Andrews (Co-Founder – Folly Enterprises), David Gluzman (CEO – Folly Enterprises)

Let me approach this week’s post the way an old-school journalist would, with the who-what-where-when-why.

WHO: The Global Wine Database (GWDB) and Wine Folly, in particular David Gluzman and Madeline Puckette, respectively.

WHAT: The two businesses are merging.

WHERE: Geographically, GWDB is in Calgary, Wine Folly is in Seattle.

WHEN: The merger was announced officially last week, on April 3.

WHY (a.k.a., the best part): To design the interface for the human experience of wine information.

Let’s pause for a moment right here.

“To design the interface for the human experience of wine information.”

As you no doubt know, there is an endless stream of wine information being generated every moment of every day. The fact that businesses in the industry don’t do such a great job yet with all of that information is a big reason why Enolytics exists.

GWDB knows this too, especially since they’re the ones who have set themselves the Herculean goal of collecting accurate data about the world’s wines all under one roof.

Wine Folly definitely knows this, since Puckette has long been a thought leader on compelling, visually engaging infographics about the world of wine. During Vinitaly just this past week, in fact, she was recognized for this work by winning the IWSC Wine Communicator of the Year award.

So, we have on our hands a very significant coming together for anyone who cares about wine + data, as I assume you do.

On one hand, accurate technical data about wine.

On the other hand, great visual storytelling of that data that will boost the human experience of wine out of the spreadsheets that have held it captive for so long.

It’s just as the motto for the new Folly Enterprises states: Engaging, informative and accurate wine information for the world.

Right??

At Enolytics, we couldn’t be more enthusiastic about the news of this merger. It’s good news, for all of us who care about business intelligence, compelling narratives, and accurate data – all in service of the human experience of wine.

Please reach out with any questions or comments, and thank you as always for reading.

Cathy