born digital wine awards

Enolytics is Shortlisted in the Born Digital Wine Awards’ Innovation Category

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So yeah. We’re pretty stoked about it.

Partly that’s because being shortlisted for the Born Digital Wine Awards’ (BDWA) Innovation category positions Enolytics alongside some of the people we respect most in the industry. (Please read the full announcement here.) We respect these colleagues because they stick their neck out, and because of their belief that the wine industry can keep doing better, even when that belief isn’t always the most popular one.

We believe that too: that the wine industry can keep doing better. In fact that’s how we answered one of the questions in Round Two of the BDWA selection process. The question was, “What does winning the Innovation award mean to you?”

It’s a vote for collaboration in the wine world, we replied.

It’s a validation of an idea, and an endorsement of an effort to push the envelope.

Even moreso, though, was this second part of our answer that had to do with motivation, and our “why”:

We are motivated internally. We are determined for Enolytics to add value to the industry, and we will continue on that path whether or not we receive external validation.

Please don’t get me wrong. We are grateful, deeply and sincerely, for the external validation and recognition of our work. And it will help, without a doubt. In fact it already has.

We’re just saying that we’d do the work anyway.

Because it matters, and we’re stoked most of all to be able to keep doing it.

THANK YOU.

Happily, we’d also like to highlight two additional developments related to the BDWA news:

  1. A Balanced Glass, founded by Rebecca Hopkins, has also been shortlisted for the Innovation Award. The ABG community of wine professionals prioritizes wellness and balance in our lives, and I’m proud to say that I contribute content to the site every other week. Two other nominees for the Innovation Award, Robert Hopkins and Stevie Kim at Wine2Wine, have also encouraged and supported Enolytics in various capacities.

  2. My article on Forbes.com that featured fellow wine writer Julia Coney was shortlisted in the Best Interview category: “It’s Like Mansplaining, but for Race”: What the Wine Industry Can Learn about Black Consumers. The article was about Julia, but it’s really about how she pushes the envelope too.

Please have a look at all the BDWA news here.

Thank you, again –

Cathy