This week I’d like to show you a picture. A screenshot, actually, of something we’ve been working on.
What you see above is a visualization of the words that consumers use most frequently to describe one of our clients’ wines. The bigger the word, the more often it’s been used.
It's like listening in on what consumers are saying about your wine.
This visualization is in German, obviously, and we’ve done this type of work in Italian and English as well, in response to the demands of our clients who want to get a ground-level understanding of how everyday consumers in different countries actually speak about their wines.
This isn’t how winemakers speak, and it isn’t how marketers speak most of the time. These are the words of consumers – the people who actually buy your wine – which our clients use to “meet consumers where they are” as they revise the word choices of their communications.
Want to convince people to buy your wine over your competitors'? Speak their own language.
Our client’s sales staff – around Europe, in this case – are now better equipped and better prepared to do exactly that. To speak to consumers in words that are already familiar and commonplace in their everyday wine experiences.
Enolytics is built to address the blindspots of wine consumer behavior. There shouldn’t BE blindspots in the first place, not with all of the technology and digital trails at our fingertips today. But there are, and we’re putting the power of data analysis to use in order to alleviate the problem.
You don’t need to understand the nuts and bolts of how we arrived at a visualization like this. (That’s the work and expertise of our data team, and they amaze me every single day.) What you need are precise tools and information that help you reach consumers better, and sell more wine.
We’re here to help you do that.
Please be in touch, and let me know what’s on your mind.
Thank you as always for reading.