Look How Easy This Is: Make Money Using Wine Data
First, let me say Thank You, so much, for your positive feedback to last week's Enolytics 101 post about how to make money using wine data.
Actionable steps. Tangible results. That's the goal.
This week, we're taking it even further and making it super (super) easy for you to access the information you need to sell more wine using your data.
We've eliminated "lack of time" as a reason not to do this.
How?
We've pre-populated ENO PRESET CAMPAIGNS, and they're right there in the Bookmarks section for any Enolytics user to pull up, using your winery's own data.
We're starting with TWENTY preset campaigns. Every time you click on any of them, the report will populate with your own updated data, based on your customers' buying behaviors.
Here are some examples of the reports that address pain points we hear from wineries every single day:
Manage Customer Attrition: We show you your own winery's customers to watch, customers at risk, and customers who are buying less than they did before. These are customers who are on the path to disengaging with your brand. Want to know who they are? It'll take you less than ten seconds to pull up the list.
Acquire New Customers: We show you your own winery's newest customers (with one click), passive customers who you've "regained," and customers who have been upgraded to Top or Loyal status. Why not reach out to them to say Thank You, and further solidify the relationship?
Manage Club Member Attrition: Who wouldn't want to know who's at risk of leaving your Wine Club? Even better, who newly became at risk of leaving your Wine Club, so that you can take prompt action against it? That list is right here.
Acquire New Wine Club Members: We show you your own winery's customers who make great candidates for joining your Club, based on past purchasing behavior.
We've set up a "slider" tool with a default of seven days, which reflects new data since your last review. You're now queued up with a regular process of weekly check-ins. So even if someone at the winery spends one hour a week reaching out with the customers listed in these reports, you'll stay on top of the game.
And you'll be doing more than what eighty percent of wineries currently do.
Best of all, you'll sell a lot more wine.
What if you miss a week? No worries. Just slide the window to ten or fourteen days, and the reports will refresh accordingly, then and there.
We're making it as simple as possible to use wine data to make more money. We've set up the processes, and made them easy to access.
Now it's up to you to communicate with your customers, and execute.
Already an Enolytics user? Great! Please check out the bookmarked preset campaigns, and let us know what you think.
Not yet an Enolytics user? Please be in touch, and let's get you going. It's never been easier.
I look forward to that.
Thank you,
Cathy, +1.702.528.3717