“What are your clients’ pain points? And how do you help them?”
Those were two questions I heard this week, during a call with a potential new partner. She was already familiar with our work but she wanted to home in on those precise moments that a pain point is identified, and what Enolytics does about it.
In other words, she wanted to hear the case studies – the living, breathing application of how the problem/solution dynamic plays out.
I gave her five recent examples but this week I’d like to focus on one. Here’s the pain point in the client’s own words:
“We made a big investment into a data-based research project. We’re glad we did it and we know it’s really useful. But, now that we have the research, it’s hard to know what to actually do with the information when it’s thousands and thousands of lines in a spreadsheet.”
This problem statement tells us five things:
The research project matters to the organization. They invested money and time into it, and they want to get the most out of it.
They recognize the inherent value in the data and in the project itself.
They don’t want the data to sit on a shelf, even with all its shiny newness.
They need to close the circle on the project by putting it to use, and demonstrating its actionable value to the invested parties.
They recognize that they’re ill-equipped to “translate” thousands and thousands of lines in a spreadsheet.
So. What do we do about it?
“A picture is worth a thousand words” is cliché, but the principle is relevant here: it’s nearly impossible to identify actionable insights from a spreadsheet or csv file.
What we do is package and visualize the data into a dynamic, interactive dashboard, allowing the client to analyze and interpret the data in a very efficient way. We demonstrate how to “slice and dice” the data so that it’s useful, visible and helpful. We teach them how to navigate the dashboard themselves, which allows them to discover and understand interesting information that hadn’t occurred to them.
As part of our subscription model, we could also build a “KPI Landing Page” that they can reference and refresh as often as necessary in order to have a real time overview of the project at any time.
It’s all about seeing what you need to see. You could have all the data in the world, but if you can’t SEE it, analyze it and interpret it, then you can’t use it.
That’s one of the ways we help.
Does that make sense?
I’d love to hear your thoughts, and what’s come to mind for you.
Thank you, as always, for reading –