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Enolytics in the News

Ed Thralls Ed Thralls

Distinguished Vineyards Chooses Enolytics’ DTC Software to Drive Revenue Growth and Enhance Customer Experience

NOVATO, CA. – March 19, 2024 – Distinguished Vineyards, a premier wine company with an established reputation for producing globally renowned wines and offering acclaimed hospitality experiences has partnered with Enolytics, a leading provider of advanced data analytics solutions for the wine industry to leverage their Direct-to-Consumer (DTC) software.

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Ed Thralls Ed Thralls

Stoller Wine Group Partners with Enolytics to Drive Revenue Growth and Enhance Customer Experience

Dayton, OR (March 14, 2024) - The Stoller Wine Group, collection of family-owned wine brands from Oregon's Willamette Valley that has earned a reputation as one of Oregon's most dynamic wineries by thinking and acting differently than their peers, has partnered with Enolytics, a leading provider of advanced data analytics solutions for the wine industry, to leverage their Direct-to-Consumer (DTC) software.

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Ed Thralls Ed Thralls

Diving Into Artificial Intelligence and Its Role in the Future of the Wine Industry

SOURCE: Men’s Journal

On the topic of Artificial Intelligence (AI) for wine, Matthew and Cathy Huyghe are finding that topic overflowing from Prowein 2024 into Liquid Love Letter.

Before we go any further, let me be clear: I am no fan of “robot wine,” mainly because I am a tactile, emotional lover of wine at my core, and also because I don’t think “robot wine” is a rationally feasible goal to pursue.

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Ed Thralls Ed Thralls

A Harsh Pill to Swallow: 2024 SVB Report Predicts Tough Times for Wine

SOURCE: Wine Industry Advisor

The 23rd annual survey of wine industry conditions, written by Silicon Valley Bank Wine Division founder Rob McMillan, is blunt. McMillan doesn’t expect the U.S. economy to slide into recession this year , but save for possible good news about tasting room visits and direct-to-consumer sales, most of the rest of the findings are glum. And then some.

The webinar’s panelists included Jen Locke, CEO of Crimson Wine Group; Ed Thralls, SVP of Enolytics; and wine tech guru Paul Mabray.

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Ed Thralls Ed Thralls

Weather, economy blamed for winery direct sales hit in Q1

SOURCE: North Bay Business Journal

New data on winery direct-to-consumer sales in the first quarter of this year show significant impacts to tasting room, website and club sales, attributed to a one-two punch of dreary Wine Country weather this year and more uncertainty about the economy.

The first three months of the year historically is a lower-revenue period for wine tourism because of cooler temperatures and rain — or snow for East Coast vintners. But the start of this year was noticeably different, said Cathy Huyghe, co-founder and CEO of Enolytics, at the Business Journal’s Wine Industry Conference on April 20.

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Ed Thralls Ed Thralls

Wine Enthusiast’s 23rd Annual Wine Star Award Nominees

SOURCE: Wine Enthusiast

Over the past year, the data analytics firm Enolytics forged several key partnerships with firms such as Commerce7, WineDirect and Vermont Information Processing that help wineries find success in both the direct-to-consumer and wholesale markets. Enolytics co-founder Cathy Huyghe is a frequent speaker at industry conferences, where she spreads a message of how the company is really about empowering winery staff to feel confident using the data they already have to make better decisions and reach company goals.

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Ed Thralls Ed Thralls

The Power of Data-Driven Decision-Making in the Wine Industry

SOURCE: SevenFifty Daily

Data is everywhere. But in the wine industry, the people skilled in capturing and working with data are in short supply—as is the mindset that sees these emerging skills as key business drivers.

Enter “data literacy.” Experts define it as a level of understanding and comfort around data relevant to a specific industry or industry segment.

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Cathy Huyghe Cathy Huyghe

Press Release: WineDirect and Enolytics Release Ground-Breaking DTC Impact Report

American Canyon, California and Atlanta, Georgia: WineDirect and Enolytics released today their first collaborative report, “2021 Direct-To-Consumer Impact Report: What Wineries Need to Do Now.” Populated by WineDirect’s 200 million ecommerce records and powered by Enolytics’ technology, the report delivers actionable insights that are derived from a scale of data and depth of analysis never before seen in the wine industry.

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Cathy Huyghe Cathy Huyghe

Enolytics CEO, Cathy Huyghe, Named one of Wine’s Most Inspiring People by Wine Industry Network.

SOURCE: Wine Industry Advisor

In the wine industry, the extreme is expected: sipping and spitting through hundreds of wines in a matter of hours, tastings in caves, scuba diving for wine. Successfully making and selling wine appears to run on adrenaline, intensity, excess.

But Cathy Huyghe offers a refreshing alternative: one that embraces the highs and lows of a life lived to its fullest, while also leaving room for the deep contemplation and creativity that spurs personal and professional growth.

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Cathy Huyghe Cathy Huyghe

Enolytics partners with WineDirect for Groundbreaking Ecommerce Report Features Nearly 200 Million Data Records

SOURCE: WineDirect

WineDirect and Enolytics will co-develop insights that track historical trends of the ecommerce landscape dating back to 2017. In addition, fed by WineDirect data and powered by Enolytics’ predictive analytical technology, the enhanced Annual Report will also anticipate the evolution of trends and developments across all DTC channels.

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