Visualizing Data


Today I'd like to take a moment to talk about visualizing data.

It's the difference between looking at hundreds of lines of data, and looking at a single graphic -- like the bubble chart example above -- that visualizes that data.

Both formats contain the information. But it's the visualization that's likely to convey what matters faster.

In the bubble chart, for example, what matters is the dispersion of this particular winery's best and worst-performing wine sales. The better-performing wines are the bigger dots that gravitate toward the upper right quadrant: higher bottle price combined with a greater number of bottles sold. The worse-performing wines are the smaller dots gravitating toward the opposite corner: lower price, fewer number of bottles sold.

Sure, you could "read" this information in spreadsheets. But visualizing it is more efficient, because it focuses the eye and the mind on what matters most right now.

Is your data already being visualized in this way?

If it is, you're way ahead of most wineries and organizations we've talked to so far.

If it isn't, we can help.

Here's the bonus: adding interactivity to the visualizations. That means that we can "refresh" the graphic in real time according to specific parameters that you designate, like particular markets, varietals, or styles.

The visualization of the data reflexively changes according to the questions you ask of it as you go along.

It's cool, and helpful, and eye-opening, especially as perspectives and decisions are evaluated according to empirical evidence.

How can we help you make better business decisions through data? I'd like very much to hear your thoughts.

Thank you, as always, for reading --