The Power of Small: How We Use Data Samples to Build Big Insights


Let’s face it.

What we’re trying to do at Enolytics is unfamiliar, so it’s natural that we hear lots of questions and even our fair share of skepticism.

I hear you. And we’ve figured out how to respond, step by step.

Step One: Trust in the Relationship

We’re all business people and, especially with a new and unfamiliar initiative, we need to protect what we have. Legally, this usually means signing an NDA. We want you to feel comfortable that your data is yours, that it is safe, and that we will only use it for your purposes and for a particular project we define together.

Step Two: Start Small

Not “small” in terms of ideas or goals, but small in terms of actual data. Yes, Enolytics is all about big data but big data is all about tiny bits of information. That’s why, in the earliest stages of working with both clients and data partners, we ask for samples. Small, representative samples, that is, of their bigger data picture.

With winery clients, that usually means a csv file that’s a slice of their DTC database. With data partners, that usually means a spreadsheet of fields they collect.

This addresses the most common question we hear – “Where do we even start?” – and makes it doable.

Step Three: Prototype

This is where it gets real, because we now know what we’re dealing with as we work to build a solution, and you start to see how that solution is going to look.

It’s like building the framework. Again, step by step, and it all started with that small sample.


Does that make sense? Are you ready to take your first step? Let us talk you through it.

Please be in touch and thank you, as always, for reading.