Sometimes we have them but we don’t get to ask them, and sometimes we don’t know which ones to ask.
Which is why, for this week’s post, I want to address three wine data-related questions that we’ve been hearing repeatedly these past few months. If they’re on the minds of people we actually get to speak to, we think the chances are pretty good that they might be on your mind too.
So let’s get to it.
Question: I understand that you work with a winery’s own data, and that you work with third party data from your network of partners. Do the two kinds of data ever overlap, and work together?
Our Answer: We love this question, and the answer is yes. We can work with both sets of data and, actually, it’s one way to extract maximum benefit out of a project.
We love this question because it’s a creative way to merge two styles of data. On one hand you have specific information about your own customers, like their geographic distribution and buying patterns over time. On the other hand you have more general information about wine consumers’ geographic distribution and buying patterns over time. Overlay those two kinds of information, add additional fields like varietal and price point, and you start to see possibilities, such as greater or lesser concentrations of interest for the style of wines you’re selling, and the historical trends for that interest over time.
Question: Do you also advise on implementing the results of your analysis?
Our Answer: We are equipped to do this, yes.
Candidly, however, it is very much a collaborative effort. When we deliver our findings to a client they appreciate the unbiased and quantified analysis and point of view, but they also see (with some clarity and imagination, I might add) exactly what they need to do with those findings. In fact, they’ve envisioned how to put the findings to work in ways we ourselves hadn’t imagined, simply by virtue of their knowing their business better than anyone else.
That’s the incredibly cool part of opening a new window onto insights that are mostly, until now, unseen.
Question: Can you interface with the CRM we already use?
Our Answer: Yes. In most cases we can interface to them out of the box. We have connectors to all Salesforce-based CRMs. We also realize that there are many ways that wineries manage information about their customers. How about those we haven’t yet interfaced with? In most cases, the common denominator is that we’d need the appropriate rights and access to connect. Our engineers are experts at writing the appropriate scripts and implement automation, so that ultimately this becomes a non-issue.
Those are a few of the most common questions we’ve heard lately. How about you? What are your questions, and how can we help?
Drop us a line and let us know. Sometimes it’s easiest to schedule a webinar and show some visuals, and we’re game for that too.
Looking forward to your ideas and questions and thank you, as always, for reading –