The landscape of data in the wine industry has changed quite a bit, we think, from when we launched Enolytics three years ago.
To be specific, we mean that it’s changed for the better.
These days, we’re finding that people are more willing to have the conversations, to ask the questions, to say outright that they don’t know everything they need to know about data (even about their own data), but they know there’s value to it. They also know that their businesses will benefit from putting the data to use.
We’re seeing this in many iterations, from large organizations with sophisticated tools who are looking to be more nimble, to medium-size organizations who are looking to inform their strategies with fresh sources of data, to small organizations who are taking a very focused look at their own customer purchase data in order to derive a competitive edge.
We’re very hopeful about these developments, and we’d like nothing better than to tell their stories and shine a light on them. Partly to spread the sense of possibility, and partly also give you tangible, real-world applications that you can use as inspiration.
This is where we need your help.
Starting next week we’ll be incorporating more of these real-world examples into this Enolytics 101 series. First up is a small Sonoma winery that’s applying deep analytics to the DTC channel, to identify patterns in their sales and product history.
How you can help is to let us know of other examples whose work deserves to be highlighted. Who has put data to good use, and made progress for their business?
Please let us know. You all have a lot of ideas and you are very responsive to our requests for suggestions, even for something like a podcast playlist from a few weeks ago.
We appreciate that.
Now let’s shift the lens a bit. Toot your own horn if you like, or recommend a colleague.
We’ve been able to see the landscape of data change these past three years, but we’re sure there’s a lot we don’t know about what’s currently underway.
Help us shine a light.
Drop me a line. I’m looking forward, as always, to your thoughts and ideas.