The Content-Data-Content Sandwich, and Why It Matters for Wine

Source: BBC Good Food

Source: BBC Good Food

Not sure if you’ve noticed, but there have been some really exciting moves within the industry lately when it comes to data.

Interestingly, each move in data has also involved a move in content.

I’ve written about the merger a few months ago of the Global Wine Database with Wine Folly, to create Folly Enterprises; Wine Folly’s most recent accolade came from the James Beard Foundation, which named Madeline Puckette and Justin Hammack’s Wine Folly: Magnum Edition the best Beverage book of 2019. And this week, we learned about the strategic alliance between Beverage Media Group and SevenFifty Technologies, the parent of SevenFifty Daily which was named this past week as the Best Cocktail and Spirits publication by Tales of the Cocktail Foundation.

Could you have data without having content?

Of course you can. But that’s when data mostly performs in a vacuum, when it’s able to be understood by only so many people. It’s the context, which the content provides, that gives the data “legs,” so to speak, that propels someone to get up out of their chair and run down the hall to their manager’s office to try to convince them to make a change to how they do business.

In the day-to-day operations of Enolytics, it looks like this:

Content – Data – Content

First we understand the need, which means the content around the client’s pain point when it comes to data.

Then we work with the raw data, from various sources, in order to address that need and offer potential solutions.

Finally, we circle back to content, which means interpreting the solutions so that the data-based results actually mean something to the client in actionable ways.

The data is the meat of this sandwich, no doubt about it. But it’s also the content on either side of it that makes it palatable. We see it every day at the office, and we see it happening around us too, at various levels throughout the industry.

Please let us know if you’d like to join the flow, and how we can help.

Thank you, as always, for reading.