Napa Valley Ecommerce Success Story: Mira Winery’s Stellar Record Since July 2021

Mira Winery, Napa

“We can only change what we measure.”

If there’s a way to sum up Mira Winery’s success in 2021, that about captures it.

Which is precisely why Mira is in the spotlight this week, as we continue our end-of-year series featuring Enolytics’ friends and customers who thrive despite the challenging circumstances facing our industry.

It’s about being able to change what we measure, through analytics and strategy.

Mira’s President Ed Thralls has been measuring and assessing the winery’s performance since he took the helm at the winery in January 2021. He recognized some patterns, and identified some strategies for change and growth.

Here’s a high-level overview of the growth that Mira has seen since July 2021, as a result of the changes that Ed and his team have implemented in their tasting room in particular:

• Club conversions are up by 55 percent compared to last year.

• Order conversion is up 54 percent compared to last year.

• AOV (Average Order Value) is up by 34 percent compared to last year.

They’re impressive numbers in the “win” column for Mira especially in the second half of 2021. There are multiple factors at play, including the evaluation of Key Performance Indicators (KPIs) that are visible and track-able through Enolytics’ ecommerce interactive dashboard.

It’s about changing what we measure, in order to grow our businesses.

Ed and Mira are making it work in the Napa Valley, at their new Estate Vineyard & Winery just south of Yountville.

We can help you measure, change and grow too. Let us show you how. Schedule a personal demo any time.

We look forward to being in touch and thank you, as always, for reading.