Video Playlist: Quick Wine DTC Segmentation Ideas from Our Customers

I like to think of it as a playlist.

The cache of very short videos, that is, that we create in response to winery requests for segmenting their DTC customers.

Each video is under three minutes long. Each video explains exactly how to create the report or the list that the winery has in mind. And each video saves the winery four to eight hours of staff time, which we know from different versions of this testimonial we’ve been hearing these past few weeks:

“Creating the reports I want used to take me all day. Now you’ve shown me how to do it in three minutes or less.”

That’s what we’re after, to be honest. Ease of use. Time saved. Precise segmentations. Increased sales.

Here are four “frequently played” videos from the playlist, free for you to watch for yourself:

Who are my top Chardonnay buyers?

Which customers bought at least $1000 from us in the past five years?

Which customers bought red wine from us, but not Cabernet Sauvignon?

Which customers live in Sonoma county, Napa county, and surrounding Bay Area counties?

Easy enough, right? It’s really just the tip of the iceberg.

The point is that you can do it too, and we’d love to get you started with your own data so that it’s immediately relevant and useful to you and your winery.

Please be in touch. Drop me a note via email or just give me a call at +1.702.528.3717.

Thank you, as always, for reading and for your ongoing support and encouragement —

Cathy