"Stories are data with a soul." -- Brené Brown
The business of wine has long been plagued, unnecessarily so, by a lack when it comes to data.
Lack of access. Lack of statistically significant sample sizes. Lack of segmentation.
We believe that wine deserves better, on both the consumer side and the producer side.
We can do better, by harnessing tools and information to deliver the stories and the pleasure of wine in more effective, efficient and entertaining ways.
That's what we want to see. More pleasure. Better business. More satisfied wine lovers.
That's the Why of Enolytics.