Finally consumers are at the center of the strategy. Finally we can base decisions on solid data and not feelings. Finally wine marketers could enjoy a new era where the market needs are clearly identified and proactively managed. Cathy Huyghe and Enolytics has envisioned a new future providing what wine marketers were really missing!
Enolytics provided us with very rich and insightful data about our market. Their high reactivity and flexibility were key in making this project a stimulating and successful collaboration.
The wine industry is slow to adapt to change regardless if it’s packaging, wine styles or marketing. Enolytics is the rare pioneer that has innovated our consumer insights. Via their strategic partnership with various mobile applications which capture and categorize wine styles, consumers preferences, purchasing habits, demographics, and geolocations Enolytics has gone deeper than big box and scanned data to reveal who and where a brand’s or category’s existing customers are and where their most likely next customers are. To say it’s a breath of fresh air, is an understatement. Enolytics’ insights feel like oxygen! We can finally strategize using specifics instead of making marketing decisions based on generalizations.
Enolytics continues to land clients across the world, as Huyghe believes that numbers, like wine, is a universal language... The startup gathers data either from an individual winery, some of whom have generations of data just sitting there, or third-party data partners. They anonymize the data and create a dashboard and report for a specific winery client or even a regional wine organization... The product has been so well-received in Spain that Huyghe recently established a subsidiary, Enolytics Spain, to better serve customers there.
If Billy Beane leaves the A’s to buy a Napa winery, he’ll be hiring Cathy Huyghe. This is the Moneyball of wine.
We associate wine with pleasure and cultural experience, something difficult to quantify, but Enolytics demonstrates that big data on our aggregated preferences for enjoying wine can result in clear patterns and tendencies. Big data should make life easier for producers to position the wines that the consumers request, while not taking an iota of our enjoyment!
As a high-tech company offering wine quality prediction based on satellite and ground data on vineyards, we have found in Cathy and Enolytics an exceptional match to our enthusiasm for technology and innovation. Cathy has impressed us with her deep knowledge of the wine world, both from the rational and the emotional sides. Thanks to her and Enolytics, we have now a much better understanding of our customers’ needs and desires.
Before Enolytics launched, gathering and interpreting insights generated from several sources of big data was difficult in the wine industry. Now, Enolytics can supply that information to the wine industry around the world.
[Enolytics] is an important milestone [that] points the way to the future of wine marketing. The emergences of big wine data promises to revolutionise the way wine is promoted and sold, from offering the ability to spot micro-trends with the potential to evolve into megatrends, to pinpointing exactly the right time to advertise a wine to a consumer, to helping sommeliers predict the perfect food and wine match for specific customers.
Enolytics built an interactive dashboard using [Dry Creek Vineyard’s] existing, anonymized data, and determined that the winery was missing a wine at a certain price point. That data could be used in conjunction with other factors like wine quality, terroir, etc. when deciding on new wines. Longerbeam’s observation is that “Enolytics is visually driven, making it much easier to find the data you seek.”
Bodegas europeas como Marchesi Frescobaldi y Champagne Bollinger confían en el análisis de datos “big data” de sus clientes como lo hizo recientemente Freixenet.
Here is the difference between sharing and selling. Sellers offer something in exchange for a reward whereas those who share offer something of value in exchange for something of value. As an entrepreneur, Cathy’s breakthrough in [Enolytics] came when she realised that what she was creating with Enolytics was genuinely helping others.
Any journalist worth their salt needs to be highly inquisitive, and good at reading between the lines to see the truth. US wine writer and commentator, Cathy Huyghe, has taken that to the ultimate level by setting up her own wine data analytics business, Enolytics, that hopes to help companies use, visualise and act on the Big Data they have in their business to make better decisions about the kinds of wines their customers and consumers are buying and want to buy.
Cathy has a long history of innovation in both wine and media. She is co-founder of Enolytics (2016) a new data analysis tech startup for the wine industry, the founder of Harvard Alumni in Wine and Food (2009), and the founder of 365daysofwine.com (2006) and Red White Boston (2008), a digital media company for the wine industry.
At the recent The Business of Wine & Food Tourism Conference, held at Spier near Stellenbosch, renowned US-based big data specialist Cathy Huyghe of Enolytics LLC outlined an approach suggested for Cape Winelands wine, food and hospitality establishments, using big data as a powerful and innovative tool to get closer to consumers.