Freixenet’s mission statement is to “Celebrate all life’s moments,” but in this case study with Enolytics it was able to use real time consumer data to better understand how and why its consumers are celebrating those moments with Freixenet over another bottle of sparkling wine or cava.
Any journalist worth their salt needs to be highly inquisitive, and good at reading between the lines to see the truth. US wine writer and commentator, Cathy Huyghe, has taken that to the ultimate level by setting up her own wine data analytics business, Enolytics, that hopes to help companies use, visualise and act on the Big Data they have in their business to make better decisions about the kinds of wines their customers and consumers are buying and want to buy.
Do you consider yourself an innovator?I do! Sometimes innovating is about a product or service, and sometimes it’s about combining things that already exist in new and different ways. In every case, I think innovating is this incredibly dynamic dance between humility about what you don’t know, and brave belief in what’s possible. There’s a sweet spot somewhere in between.
How Can Data and Social Drive Your Business: Myndset Podcast with Cathy Huyghe
It’s an important milestone [that] points the way to the future of wine marketing. The emergences of big wine data promises to revolutionise the way wine is promoted and sold, from offering the ability to spot micro-trends with the potential to evolve into megatrends, to pinpointing exactly the right time to advertise a wine to a consumer, to helping sommeliers predict the perfect food and wine match for specific customers.
Huyghe, whose deep interest in the business and politics of wine led to co-founding Enolytics, is running a start-up that addresses the gaps between data and the application of analysis for wine companies. ‘We’re making data analysis available to mid- and small-sized companies that need insight in to their consumers and markets,’ she said. For Huyghe, innovation is finding new connections between things that already exist. ‘Having the ability to see those combinations is one of the things that drives innovation, she said.
A new study set out to determine what time is most commonly ‘wine o’clock for the average person in the US. Researchers at Enolytics, a firm that specializes in wine industry analytics, pulled 2.06 million pieces of data from Hello Vino.
Researchers have discovered that not only does “wine o’clock” legitimately exist, but it peaks on a Friday at 6:30 pm. The research was carried out by Enolytics, an Atlanta-based firm that specializes in analyzing information for the wine industry.
Wine o’clock is a real thing. Last year, the Oxford online dictionary officially added the word and defined it as ‘the appropriate time of day to start drinking wine.’ Enolytics, a new firm that leverages big data for wine industry sales and marketing insights, has mined the data and determined peak wine o’clock. For those in the business of selling wine, [wine o’clock] becomes something else. It becomes a tool.
My first reaction to the recently-published study/synopsis on “Wine O’Clock” issued by the new firm Enolytics:Well… yeah… no sh*t!My second reaction to the recently-published study/synopsis on “Wine O’Clock” issued by the new firm Enolytics:Wait… holy crap! This is actually important (and I am an idiot)!...there’s more to this story that you need to see. Take a quick peek under the kimono of the Wine O’Clock report, and (assuming it’s closer to 4PM local time for you than 9PM, and you’re still sober enough), you’ll see why it’s actually pretty important info. for the wine world…
A heatmap based on the results [of the Wine O’Clock study] shows people are more likely to drink on Friday and Saturday — although there is also a peak on Sunday evening. This information is also useful for the wine industry to plan offers, adverts and similar to when people are most likely to be drinking.
The wine industry has relied upon surveys and polls in the past to help direct future production efforts, but Enolytics’ first report on the wine industry uses a massive trove of data from the app Hello Vino to change that.