A new study set out to determine what time is most commonly ‘wine o’clock for the average person in the US. Researchers at Enolytics, a firm that specializes in wine industry analytics, pulled 2.06 million pieces of data from Hello Vino.
— Food and Wine
Researchers have discovered that not only does “wine o’clock” legitimately exist, but it peaks on a Friday at 6:30 pm. The research was carried out by Enolytics, an Atlanta-based firm that specializes in analyzing information for the wine industry.
— Wine Enthusiast
Wine o’clock is a real thing. Last year, the Oxford online dictionary officially added the word and defined it as ‘the appropriate time of day to start drinking wine.’ Enolytics, a new firm that leverages big data for wine industry sales and marketing insights, has mined the data and determined peak wine o’clock. For those in the business of selling wine, [wine o’clock] becomes something else. It becomes a tool.
— Robin Shreeves, Mother Nature Network
My first reaction to the recently-published study/synopsis on “Wine O’Clock” issued by the new firm Enolytics:

Well… yeah… no sh*t!

My second reaction to the recently-published study/synopsis on “Wine O’Clock” issued by the new firm Enolytics:

Wait… holy crap! This is actually important (and I am an idiot)!

...there’s more to this story that you need to see. Take a quick peek under the kimono of the Wine O’Clock report, and (assuming it’s closer to 4PM local time for you than 9PM, and you’re still sober enough), you’ll see why it’s actually pretty important info. for the wine world…
— 1 Wine Dude
A heatmap based on the results [of the Wine O’Clock study] shows people are more likely to drink on Friday and Saturday — although there is also a peak on Sunday evening. This information is also useful for the wine industry to plan offers, adverts and similar to when people are most likely to be drinking.
— Victoria Woollaston, Daily Mail UK
The wine industry has relied upon surveys and polls in the past to help direct future production efforts, but Enolytics’ first report on the wine industry uses a massive trove of data from the app Hello Vino to change that.
— Specialty Food Association