Optimize Your Wine Business with Tailored Strategies

The wine industry is more competitive than ever. Let Enolytics be another set of eyes to review your business, their KPIs and trends. We will use data to offer informed decisions that target new revenue sources, identify exceptions that need attention and help develop a strategic plan and forecast that will grow your business.

Fractional roles involve senior managers and executives working on a part-time basis, contributing our expertise to an organization without the long-term commitment of a full-time role. This model is particularly attractive to wine businesses that need strategic leadership but must stay lean on permanent overheads or looking for a “gap” solution until a permanent role is hired.

Your DTC channels command the best margins for your business, so it makes sense you will want those channels optimized and driving growth for your business. Let us evaluate the current state and trends of eCommerce, Tasting Room, Wine Club, Events, Telesales, Email Marketing and related DTC channels. We will offer a long-term plan identifying opportunities for revenue growth, improved club retention and increased profitability.

The Enolytics consulting team will work closely with senior management to Develop and deliver a near-term financial budget that is dynamic and actionable.

Develop and deliver a 3-5 year Forecast that meet the needs and requirements established by senior management as part of the engagement.

Identify opportunities to fine-tune your product offering by understanding which SKUs perform the best and those that may need some attention. Pricing and margins for all products in the portfolio will be reviewed to make informed decisions about optimal product mix and opportunities for pricing adjustments.

Want to understand the impact of a potential pricing change before you pull the trigger? We will run price elasticity scenarios using your data history to see the potential downstream impact to help you feel comfortable with your business decision or perhaps make further adjustments for the best outcome.

The Amazon effect costs the wine industry a pretty penny. Everyone expects free shipping, but packaging is heavy and costly for wineries. Let Enolytics use its proprietary shipping model to evaluate pricing/cost scenarios for your business that give you options for making consumers happy while not breaking the bank doing so.

Wine Club is one of the best DTC channels that can achieve “step-growth” when developed and managed properly. Enolytics can help you:

• Develop new clubs

• Review/redesign existing club program

• Release planning

• Order processing

• Member retention programming

• Identify new members

Email is still the best channel to reach your customers. But, keep in mind they may also entertain the phone or even text!

Continue to indoctrinate and nurture your email list with marketing campaigns that are meant to touch each customer at their milestone along the journey.

We will use advanced customer segmentation to identify the best targets for specific offerings or communications. We can also work with you to develop a fine-tuned marketing calendar for the entire year!

The customer information in your database is like gold. Make sure you have a strategy for collecting clean data and maintaining your data ongoing to ensure you are getting the most out of it. As data gurus, Enolytics can help highlight the biggest opportunities for improving your data collection efforts to maximum benefit to your business.

Enolytics’ experts will evaluate your current systems, map current or modified business processes then provide a plan of action.

We will be hands-on during the entire implementation, from reengineering business processes, guiding you through technology selection, to ensuring successful implementation and training.

Our goal is to make technology and data-driven process work for you, so you can focus on crafting exceptional wines.

Looking for data entry help for short-term or ongoing projects? Our team can help set up products, wine club schedules or distributor reports into your reporting system, just to name a few.