Enolytics Now Integrates with OrderPort: Announcing Our Latest Partnership
Enolytics is very happy to announce our latest DTC integration, with OrderPort.
That brings our total ecosystem of DTC data partners to seven, reflecting our years-long commitment to collaboration that helps to "raise all boats" of wine businesses regardless of size.
The OrderPort integration is especially poignant, for two reasons in particular.
One, OrderPort appeals to small and medium-sized wineries. Enolytics cut our teeth on wineries of this size from the beginning, as we rolled out and fine-tuned the software according to their feedback. It was when we solidified our approach to pricing, where smaller wineries pay less, larger wineries pay more.
And secondly, the new leadership at OrderPort are long-time colleagues and friends, namely Jim Agger as CEO (formerly with WineDirect and a key collaborator in the WineDirect x Enolytics DTC reports) and Lailand Flaherty as VP of Marketing (formerly with Caymus, Lailand was an advocate and power user of Enolytics' software, establishing herself as the "source of truth" for that brand's data).
Between them, Jim and Lailand understand very well which levers of Enolytics to pull that will help their wineries to succeed.
"Now more than ever, data is essential to a winery's health and growth, and we're committed to equipping our winery partners with the most powerful tools available," Lailand said. "That's why we're thrilled to advance our partnership with Enolytics, one of the industry's leading data intelligence platforms. Together, we're ensuring wineries have the insights they need to thrive in a competitive, rapidly evolving market."
We look forward to working with the OrderPort environment, and to empowering wineries of all sizes with the technology to punch well above their weight.
Thank you,
Cathy, +1.702.528.3717