They Joined Your Wine Club! Great! Now What…?

From the Desk of Michelle van der Lugt…

Getting someone to join your wine club is a win.

What happens next?

That’s a new challenge. It’s where real connection is either built or lost.

Our data shows that long-term loyalty often depends on what happens in the first 7 to 10 months. The wineries seeing the best retention rates are the ones asking thoughtful questions early and communicating with intention.

Here are the kinds of questions that Enolytics helps wineries to answer, to help maximize retention:

• When do most members leave, and does it vary by club tier?

• How many shipments have they skipped?

• Are they still buying outside the club?

• What kind of buyer are they, and what wines do they actually prefer?

• What kind of demographics make up your club today?

This information isn’t just helpful to know. They’re signals that show you who’s still engaged, who’s slipping away, and who’s at risk of leaving.

If you aren’t tracking the answers to these questions within your very own wine club membership, it’s hard to know what’s working and what isn’t.

We’d love to show you a clearer picture of your club and your customers, and more importantly, help you act on it.

If you're curious to see your own data through this lens, reply here and we’ll set you up with a quick demo using your numbers. You’ll be able to spot exactly who to check in with and where to focus next.

We’re excited to work with you on this, and show you very direct “wins” with your own data.

Thank you!
Michelle