What People Say: Initial Feedback to the 2021 DTC Impact Report

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A few weeks ago, in partnership with WineDirect, we released a report analyzing some 200 million DTC records, dating back to 2017. It was an incredibly exciting and first-of-its-kind moment.
Since then, I've been listening.
To reactions, that is, from our clients, colleagues, co-workers, competitors, friends and not-so-friendly friends.
It's been fascinating, and I'm grateful for every piece of feedback - good, bad or indifferent. It will all inform future decisions.
This week I'd like to share a roundup of some of that feedback via media interest we've seen, and a preview of some of the other interest (hello, podcasts!) that we know is in the pipeline.
We're at the beginning of this, and it's interesting to take the pulse early on.
Thank you for your feedback as well. Please keep it coming.
I'm listening.

• Tom Wark, Fermentation, "The Future of Wine is Numbers"

• Blake Gray, Wine-Searcher.com, "Women Step Up as Wine Buyers"

• Richard Siddle, The-Buyer.net, "WineDirect & Enolytics' key findings in DTC Impact report"

• Wine Industry Network, "Want to Fuel Your Winery's Future Growth? Engage Women and Younger Consumers"

• LM Archer, Oregon Wine Press, "Bigger Slice: Wineries Aim to Capture More DTC Sales"

Upcoming Industry Presentations:

• NAWR Wine Shipping Summit (May 5)

• Wine Growers Canada Symposium & Awards (July 11)

Upcoming Podcasts:

• The Unreserved Wine Talk Podcast with Natalie Maclean

• Get US Market Ready with Italian Wine People, with Steve Raye: The Italian Wine Podcast

• Digital and Wine Podcast with Wine Roland