Gifting Season Made Easy! Let the Technology Do the Work for You. Here's How
It was painful to hear.
Last week we were demo'ing the "Gifting Central" part of our Sell More Now! module to a well-established winery, who had already been preparing to reach out to their corporate gifters during the holiday season.
That sounds like a great idea! So, what was painful about it?
They were doing it manually.
Meaning, someone on their team was spending the time to go through a list of customers in their database, one by one, who they thought had gifted in the past.
Once they had that list, that team member then went back through it, again one by one, and tried to identify which industry the gifter works in, to try to customize the outreach.
It's a smart approach.
But it does not have to be that hard.
Or that time-consuming.
Or that tedious.
Or that manual.
Friends. It does not have to be this way.
It's painful, in our view, to see wineries have the right idea and the right motivation, but then get bogged down in the logistics and tedium of it rather than spend their time on the creative (and frankly more fun!) work of crafting the targeted outreach that will sell more wine.
We want you to spend your time on the fun parts! On the creative parts! On the selling parts!
Which is why we put technology to work behind the scenes, to automate all the steps that our friends did manually: identify previous gifters, recommend new potential gifters, segment by industry, create the list with all of the customers' purchasing history included.
We serve up those lists to you. They are literally one click away, in the "Gifting Central" part of Sell More Now!
Let us help you with this. It's easier - and more important - than ever to use your time on the things that matter most.
Watch the video. Schedule a demo. Save yourself time. Let the technology do the work behind the scenes.
In other words, set yourself up for success.
We can't wait to see you succeed.
PS This is Day Four of our 2025 Wine Data Gift List! Check out our Instagram page for more details.
Thank you, as always, for reading --
Cathy