NEW VIDEO: Think of It Like Corporate Gifters on Steroids

From the desk of Michelle van der Lugt:

GIFTERS are such a valuable part of holiday-season sales, as we saw in last week’s post.

Corporate gifters? Even more so!

Enolytics does the heavy lifting for you of identifying gifters in your own database, saving you hours (days) of time.

Then we filter through the email domains of the list of gifters. A gmail address? Our algorithm knows that is likely a personal address. An @deloitte.com or @amazon.com email? More likely, that’s a corporate address, so we flag those for you specifically.

Then it gets even more interesting.

We also filter for industry, such as finance, legal, education, and more, and we assign each industry a score. Financial services email addresses, for example, score higher than emails of non-profits. So you’ll know where your biggest opportunities lie, and can prioritize outreach and messaging.

And here’s the bonus: corporate gifters don’t just buy in December. They gift year-round whenever they hit a milestone, or want to thank a client.  Since you can even save these reports, reaching out to gifters becomes an easy repeatable workflow instead of headache-inducing excel sessions.

I recorded a short video that walks through exactly how to create the report.

We’d love to hear your feedback and if you’d like to see how this could look for your winery, feel free to book some time with me on my calendar.

Thank you!
Michelle