What Your Neighbors are Saying, and How They’re Doing Right Now
“Peer to peer.”
What are my neighbors doing? How are my neighbors doing, in relation to my winery?
I’m all for running your own race, and doing what’s right for your own brand and your own business.
I also understand that we live in a tight, relational ecosystem of wine. What’s happening with your peers matters and it can provide important perspective and context for what’s happening with you.
This week I’d like to hover over two peer-to-peer perspectives.
First up, our latest “snapshot” from January, highlighting key metrics across our entire dataset. For the first time we’re also including the WISE Triple Score, thanks to our newest partnership with the WISE team.
Important takeaways from this community snapshot:
Wineries gathered more customer data this January than last January, successfully building their databases for future marketing efforts.
Winning wineries convert improved data capture and club conversion rates into sustained membership growth.
Enolytics serves up the tools to help you with these points and more. Your peers are leaning into those tools, as the following testimonials illustrate. This is the second peer-to-peer perspective and focus of the week.
***
“Enolytics is my ride or die for wine tech.”
Taylor Almond, Assistant Director of Digital Sales, Far Niente Wine Estates
***
“While I suppose nothing but air and nourishment are truly indispensable, Enolytics comes close to it.”
Jim Moroney, Proprietor, Sixmilebridge Winery
***
“It’s hard to argue for why anyone wouldn’t have Enolytics. This is the next step for where the industry needs to go.”
Jessie Featherstone, Customer Experience & Sales Manager, Eleven Eleven Winery
***
"I don't plug people or companies often, but I'll make an exception. To me, Enolytics is one of the baseline industry analytic companies who can help most wineries can sales and strategy insights from their data, and do it at a manageable cost without the need to have an internal data team in place. They fit industry scale."
Rob McMillan, EVP and Founder, Silicon Valley Bank Wine Division
***
We wanted to highlight these testimonials, because they come from within our own community. They know us. They know you. Some ARE you in terms of their roles and actions. They’re leaning into data and insights, and making a difference for their businesses.
You can, too, if you aren’t already.
In the coming months we’ll be highlighting exactly HOW your peers are winning through data. We want to make it more real and tangible, so that you can win too.
Not on board yet? I’d love to hear why. Drop me a note anytime, or set up a time to talk to our team.
I look forward to hearing from you, and thank you as always for reading —
Cathy