The Elephant in the Wine Room, and What to Do about It

Let's talk about the elephant in the room of the wine industry right now.

I'll just name it: Anxiety.

There's anxiety not only about problems and solving them, but anxiety also about whether we can solve them. And if we can solve them, there's anxiety about whether we'll be empowered TO solve them. And how.

Anxiety is the undercurrent that I'm hearing right now,  as I listen to pain points and problems that wineries are wrangling with.

That's understandable. The sand seems to be shifting beneath our very feet. Beneath all of our feet.

Yet we do know about some proactive measures that can help with feeling anxious at work, such as breaking down tasks and setting realistic goals.

In my work world - using data and analytics to sell more wine - the anxiety right now at wineries seems to be concentrated in two areas: finding the next wine consumers, and preventing Wine Club attrition.

Here are ten specific tasks that Enolytics makes possible, in order to address the anxiety around both of those challenges:

1. Segmentation

2. Hyper-segmentation

3. Reconnection campaigns

4. Routine campaigns (and best practices)

5. New channel opportunities

6. Wine Club risk of leaving

7. Use of the Guest account in the Tasting Room

8. Benchmarking

9. Goals

10. Budgets

The good news is that you already have the data. You own it. The very good news is that our technology just makes it more possible to put that data to work.

To sell more wine.

To find more customers.

To address and reduce anxiety about the future.

The first step is to start. If you aren't already using Enolytics, let's schedule a conversation. If you are already using Enolytics, let's schedule a workshop so that you can cross some of these tasks off the list, and see better results.

Let's show the elephant in the room the way out.

Thank you!
Cathy