Enolytics and Wine Industry Sales Education (WISE) Announce Strategic Partnership to Elevate Winery Sales Performance Through Data-Driven Education
ATLANTA, GA (January 26, 2026) — Enolytics, the leading provider of direct-to-consumer data analytics for wineries, today announced a strategic partnership with Wine Industry Sales Education (WISE), the leading provider of Direct-to-Consumer (DTC) sales education, leadership coaching, and certification for the wine industry. Together, the two companies aim to redefine how wineries turn data into action—improving sales execution, revenue outcomes, and long-term customer relationships.
The partnership brings Enolytics’ deep consumer intelligence and reporting platform together with WISE’s proven sales education frameworks, creating an integrated approach to improving winery sales outcomes.
“This partnership is about empowering winery teams to succeed, even in headwinds,” said Cathy Huyghe, co-founder & CEO of Enolytics. “By aligning Enolytics’ insights with WISE’s sales expertise, we’re helping wineries move faster from insight to ROI. The WISE team is so well-respected and intelligent, plus they are simply interesting and fun people to spend time with.”
Enolytics’ platform makes customer behavior, purchasing patterns, and performance trends visible and accessible across winery teams. WISE layers on the sales education, coaching, and best practices needed to filter that information into clear priorities—helping teams focus on what drives revenue growth.
“Data becomes impactful when leaders know how to use it,” said Lesley Berglund, WISE co-founder & chairman. “This partnership with Enolytics allows us to ground sales training in real customer behavior and data insights. That’s where visibility, confidence, and action align to drive measurable improvements in sales performance.”
Beyond shared customers, the partnership reflects a broader shift toward creative, strategic collaboration within the wine industry—where technology, education, and community work together rather than in silos. Together, Enolytics and WISE will offer wineries a more cohesive experience—one that supports leadership teams, sales professionals, and new hires alike.
As the wine industry continues to evolve, both organizations see this partnership as a long-term investment in smarter growth, stronger teams, and more resilient winery businesses.
“This is about listening to our mutual customers and addressing a real need in the market,” said Chris Huyghe, Enolytics’ co-founder and COO. “This collaboration strengthens the support we’re able to provide to both sets of our clients.” The Enolytics–WISE partnership launches this week, with joint programming and customer initiatives rolling out throughout 2026.
About Enolytics
Enolytics is the leading data analytics platform for the wine industry, helping wineries unlock the power of their direct-to-consumer data. By transforming complex data into clear, actionable insights, Enolytics enables wineries to improve customer engagement, optimize sales strategies, and drive sustainable revenue growth.
About Wine Industry Sales Education (WISE)
Founded in 2008, Wine Industry Sales Education (WISE) is the leading provider of Direct-to-Consumer (DTC) sales education, leadership coaching, and certification for the wine industry. Through data-driven insights, dynamic workshops, and real-world best practices, WISE empowers winery teams to elevate performance, grow revenue, and build long-term guest loyalty.