5 Ways to Sell More Wine During the Super Bowl of Ecommerce
Friends, when it comes to wine and e-commerce, what’s your Super Bowl?
It’s Black Friday–Cyber Monday, or BFCM. No contest.
It’s the weekend when your e-commerce channel needs to shine, and when preparation—or lack of it—can make or break your results.
The wineries that profit during BFCM have trained for the big game—and leaned on data to guide their plays.
To help you get the most out of BFCM, we've put together a playbook, driven by your own customer data, that will help you turn Thanksgiving into a successful sales holiday.
Segment your offers by customer group. Are you pitching your most expensive bundle to your lowest club tier? Avoid this time-consuming mistake and pitch directly to well-qualified buyers by identifying customer segments who have purchased at a high dollar value.
Identify your VIPs and give them early access to your biggest deal of the year. Who are your most engaged club members? Who makes a purchase on every e-commerce email you send? Who buys gifts season after season? Make them feel special with early-bird access to your best deal of the year—they'll thank you with dollars and loyalty.
Which wines always sell together? Identify the packages your customers already love and bundle them into a gift set for a sure win at the holiday table.
Hosting an event? Find the tasting room visitors who buy on every visit and send them a personalized invitation to make sure they don't miss it.
Review, iterate, and optimize. Quickly identify successful promotions and products from last year, so you can rinse and repeat successful campaigns without reinventing the wheel.
When you deliver a successful BFCM campaign, you're not just winning over your CFO—you're winning the hearts and minds of customers who will thank you with radical loyalty and brand advocacy, year after year.
So yes, BFCM is the Super Bowl of e-commerce. But the real win?
Turning a one-time sale into repeat customers, and club members who come back over and over again.
Ready to prep your playbook? Reach out and let us show you how Enolytics can help make this Superbowl one for the record books.
Thank you for reading,
The Team at Enolytics