Winery Budgets 2026: Are You Planning for Guesswork or Growth?

Are you budgeting for guesswork, or are you budgeting for growth?

You, too, might be in the middle of budget planning season, and I'd like to respectfully suggest that you consider this question.

Guesswork? Or growth?

You can anticipate my personal answer. Growth! With help from data analytics.

Since it's a budgeting conversation, though, let's talk numbers for a moment. Here are FIVE GROWTH-FOCUSED EXAMPLES that take the guesswork out of whether you should budget for data analytics in 2026.

1. Start with the Lifetime Value (LTV) of your wine club members, multiply it by the number of wine club members you'll retain with the help of a risk analysis model like Enolytics'.

$2,000 LTV, say, times 50 club members retained = $100,000

2. For a focused "mini-example," start with a seasonal AOV (Average Order Value) of customers who gifted your wines last year during the month of December. Then multiply that AOV by the number of POTENTIAL gifters in your database that Enolytics identifies.

$300 AOV, say, times 40 potential gifters who convert into gifters this year = $12,000.

3. Let's say your goal is to re-engage local customers. Use Enolytics to segment 2000 customers who live within 50 miles, and you reach 10% re-engagement. That's 200 extra visits with an average spend of $150.

200 visits times $150 spend = $30,000

4. Let's say you're taking the show on the road! Use Enolytics to identify 500 qualified contacts in a specific metro area, and 30% of them RSVP for the event. That's 150 people at, say, $75 a ticket.

150 event guests times $75 per ticket = $11,250 + follow-ons

5. Convert Tasting Room visitors into buyers through your website. Use Enolytics to identify, say, 400 customers who visited the Tasting Room but haven't yet bought online. You reach a 25% conversion rate with an AOV online of $180.

100 online buyers times $180 AOV = $18,000

BOTTOM LINE: We've seen wineries who follow the Enolytics processes GROW by 13% more than their peers. If you sell $1 million in DTC, that's $130,000 more revenue.

It's pretty eye-opening math. What it isn't, is guesswork.

It's growth.

Guesswork doesn't scale. Growth, through data analytics, is worth budgeting for.

Want to give it a try, at no risk to you? Great. We'd love to demo the software with your own data, and show you how the math works for your winery too.

We'll show you the low-hanging fruit AND what to do about it.

Reach out anytime. Let's start the conversation on email or over on Instagram too. I'd love to hear from you.

Warm regards,
Cathy