80% of Wineries Are Worried about Sales. Here’s What YOU Can Do about Your Own Sales in OND

Image Credit: Milos Lopusina

Our friends at Innovint recently published their 2026 State of Winery Health Report, and here’s the data point we can’t stop thinking about:

Eighty percent (!!) of respondents named “maintaining or growing sales” as a top concern.

I get that.

I also get this: Enolytics is BUILT to help you sell more wine.

Take it from your peers who are doing exactly that.

Join us tomorrow at 11 am PST for our next FREE webinar, about exploding your ecommerce sales in October, November and December.

Here’s a preview of three moves our guest panelists will discuss, to sell more wine.

Getting the Data Right

It’s harder than it sounds. It is not “sexy.” It’s also one of the most critical things you can do to ensure you’re working with the right sales strategy for your business.

Tracy Chastain has been there. She’s the Wine Club Manager at Testarossa Winery, and she’s been rebuilding, rethinking, and restructuring data in ways that are both diligent and creative.

Whittle Down Your Audience

Ever had to whittle down your audience to a bare sliver of its full size? What if that sliver was 0.25% of your entire database?

That’s some of the math that Susan Zavatto does on the regular. She’s the Manager of DTC Experience for JUSTIN, Landmark and Lewis Cellars, and she’ll be talking about how she’s now “spoiled” when it comes to hyper-segmentation.

Expand Beyond OND

Yes, the timing focus of tomorrow’s webinar is October-November-December. And an underlying message is how wineries take what’s working well in OND and expand those strategies into the year-round sales process.

Corporate gifting, anyone? It’s becoming a bigger and bigger deal.

Tracy and Susan are ready to pull back the curtain into their own best practices, and share them with you.

Sign up for tomorrow’s webinar here.

And get yourself geared up to sell more wine this holiday season.