VIDEO: Wholesale is the Uncomfortable Truth on Every Winery's Mind

Take a guess!

What catches the eye of the smartest consultants working in the wine industry today?

Here are a few hints.

It wasn't DTC. (From what the consultants see at the wineries they work with, DTC is pretty much holding steady.)

It wasn't the pros and cons of one platform over another.

It wasn't even AI.

What caught their eye, once I described what Enolytics does, was one thing in particular:

How their can wineries sell more wine... into WHOLESALE.

Enolytics' software analyzes distributor depletion data (which we receive, with the winery's permission, thanks to our partnership with VIP). More importantly right now, we leverage a winery's DTC data to identify suggested accounts and opportunities in wholesale.

That's what catches consultants' eye, because it's what their wineries are worried about. DTC is holding steady, for many wineries, but wholesale has fallen off a cliff.

So the consultants asked for a video about how they can sell more into wholesale - 60 seconds, they said, something their winery contacts can see on their phones, that shows simply that functionality.

You can see it too, in the box at the top of this message and right here.

We spend a lot of time talking about DTC, and rightfully so. But let's not overlook the wholesale piece too. Especially not now.

Thoughts? I'd be glad to hear them.

I look forward, as always, to your feedback and questions —

Thank you,
Cathy