What’s REALLY Scary in the Wine World?
From the Desk of Michelle van der Lugt...
Do you know what's REALLY scary in the wine world?
It’s not ghosts in the cellar...
It’s the numbers we’re seeing across the industry. Sales are slowing. Clubs are shrinking. Margins are vanishing faster than you can say BOO!
And too many wineries are still guessing instead of knowing.
What’s really scary is:
Not realizing which customers are slipping away until they’re gone
Leaving easy money on the table — from missed reorders, lapsed members, or untapped fans
Sending the same message to everyone instead of the right offer to the right person
Spending weeks building reports while momentum slips away
That’s where Enolytics comes in.
Our platform turns your DTC and wholesale data into clear, actionable insights — helping you sell more wine through smarter customer insights, personalized marketing, and real-time performance tracking.
Here’s how we turn the scary into success:
Spot at-risk customers and re-engage them before they lapse
Predict who’s ready to buy again — or likely to gift
Segment easily and confidently by preference, demographics, and customer type (Top, Loyal, Passive, New) and more.
Forecast revenue, club health, and performance — with the reports you need just a click away
And now, with the Enolytics Mobile app, those insights are live and in your pocket.
Don’t let the scariest thing this season be your missed sales. See your own opportunities in a demo using your winery’s data — and discover what you might be leaving on the table.
Book your demo today.
Thank you!
Michelle