Here’s How the Future of Wine Looks
The future of wine looks different than many wineries see it today.
Maybe, like many wineries today, your winery sees your DTC business in a separate silo than your wholesale business.
There are lots of historical reasons why that’s true. But what’s worked in the past for some businesses isn’t what’s working now for most. And it isn’t what’s going to work in the future.
We believe that the future of wine will belong to the brands that break down the silos, and bridge the tiers.
That's the strength and the money shot of Enolytics' ability to combine winery DTC data with distributor depletion data.
Wineries who win, now and in the future, are taking advantage of this combination that breaks down the silos and bridges the tiers.
"The possibilities are just wild," said Scott Reed, Director of National and International Sales at Round Pond Estate in the Napa Valley. "It's incredible to see a specific area where we have a cluster of DTC buyers close to 40 or so wholesale accounts that are not yet buying Round Pond. It really is mind blowing."
We believe that the future of wine will belong to wineries who speak the language of data, and build community through shared intelligence.
We believe that the future of wine will belong to wineries who shape it proactively, not those who react.
Here’s how that looks, in five views.
Combine your DTC data with your wholesale data, with the help of Enolytics and our relationship with VIP (Vermont Information Processing). The full 360-view of every sales channel of your business is entirely within reach for your winery, right now. "Enolytics enables us to drill into certain markets and metro areas, to see where we don't have placements yet, but they're where we should and could be," said Scott Reed of Round Pond.
Geographic heat maps spot markets that claim a strong DTC presence but are weak in wholesale, or vice versa. Enolytics helps you analyze your customers' purchasing behavior, then apply targeted growth strategies through distributor partnerships, retailer placements and sales incentives. These generate customer pull-through, increase brand awareness, and build omni-channel, robust markets.
Account-level tracking of new, lost, regained and potential distributor placements. Empower yourself with the tools to talk to your distributors about what's really going on - and to double down on SKUs and strategies that are already winning.
SKU-level insights to align pricing, promotions and production - so that you aren't sitting on pallets of unsold inventory, or oversold on your club members' favorite wines.
Cross-tier forecasting, so that wholesale and DTC projections inform each other. Since VIP already serves 2,400+ distributors nationwide, the coverage is both broad and reliable.
The real win is connection: wineries, distributors, and sales teams working from the same playbook.
That’s the future. It’s also happening right now.
Get started today. Let’s talk, and steer your way to future success.
Thank you,
Cathy
Email: cathy@enolytics.com
Mobile: +1.702.528.3717