Technology as a Strategy, and What It Means for the Future of Wine Business
You may have heard of “SaaS” before, the acronym the stands for Software as a Service. Zoom, Netflix and Google Workspace are all SaaS examples, where you pay for a monthly or annual subscription to use a software.
“TaaS” may be less familiar. It refers to Technology as a Strategy, and it came across my desk in an email from Ben Gibson, the founder of Winehub, when he detailed the program for the DTC Wine Unleashed events this week and next week in the Willamette Valley, Paso Robles and Napa.
Technology as a Strategy, or TaaS.
I’ll be joining the speaker lineup to talk about TaaS, and I’d love to hear your thoughts about it too.
We can think about TaaS this way: How does technology, and specifically different platforms, create the conditions for success?
TaaS can save your wine business hours, and it can make your wine business dollars.
What does this look like for YOU, at your winery? How does technology set you up to succeed?
Here are three things we see at Enolytics:
Wineries already own the data they need to succeed. The challenge has always been accessing that data, then making it visible and actionable in real-time situations. That’s changed, with technology today.
Dynamic insights now demonstrate their value above and beyond static reports.
Another challenge the industry has inherited is that winery data exists in different places, and it doesn’t jive or work together, or help wineries to see the big picture of opportunities. Bridging those data sets means that DTC, wholesale, finance and marketing teams can finally see the whole picture, in cooperation.
There’s more to TaaS, of course, but we see that these three things lie at its core for wine business.
How about for you? What do you think is important to say about TaaS for wine?
I’d be very glad to hear, share, and keep the discussion moving forward.
Thank you for reading —
Cathy