Summer is Here. Let's Bring More People through Your Tasting Room Door
Image Credit: Sergey Shmidt
Summer is peak season for tasting room visits. Here's how to use Robin — Enolytics' AI agent — to put together a smart, targeted campaign that actually drives foot traffic.
All you have to do is ask.
Start with the big question
Open Robin and type:
"How can I drive more foot traffic during the summer, the high season of tasting room visitation?"
That is, word-for-word, the prompt I gave Robin a few weeks ago. Try it for yourself.
For me, Robin came back with four concrete strategies: local event targeting, gatekeeper partnerships, predictive visitor lists, and consistent email and social campaigns. That's your starting point.
Let Robin build the plan
From there, the conversation goes deeper — each step building on the last. Just say “Yes” when Robin asks if you want her to take the next step.
Say Yes when Robin asks if you want her to turn those strategies into a 3-month summer campaign plan. For me, she mapped out June (event kickoff), July (targeted push to likely visitors), and August (seasonal focus on summer-forward wines).
Say Yes when Robin asks if you want her to turn that into a week-by-week calendar with exact send dates. She gave me nine specific touchpoints from June 10 through August 19, with clear audience targeting for each one.
Say Yes when Robin asks if you want her to write the email copy. Subject lines, short body copy, and a CTA — ready to send. All nine weeks.
Say Yes when Robin asks if you want her to create SMS versions of the same campaign. Short, personal, and built for RedChirp.
Say Yes when Robin asks if you want her to map which Enolytics customer list to use for each send. Robin walks you through building each list — distance filters for the event audience, Likelihood Score filters for July (80+ for high likelihood, 60–79 for mid), and a general audience for August.
Say Yes when Robin asks if you want her to create a "no overlap" version so no one gets more than 2–3 texts. It shows you exactly how to use Associative Filters to exclude previous campaign lists as you go.
The result
A full summer campaign — email and SMS — with audience targeting, send dates, copy, and a clean no-overlap structure. Built in one conversation with Robin.
And if you'd like a hand getting any of it set up, just reach out.
We're happy to help. Always.
Cathy and Chris. And Robin too.